On Wednesday, February 24, 2016, we were invited to preview Square One‘s new luxury wing that is opening on March 1st, 2016 and will be home to many luxury and aspirational brands, including Kate Spade New York, Stuart Weitzman, Marc Cain, Ben Sherman, Rolex by Raffi Jewellers, Wolford, Michael Kors, BCBG, Alex & Ani, Papyrus, and Club Monaco among others. The wing will also play host to Harry Rosen, which is relocating from its current location to a new flagship space as well as Canada’s leading luxury brand Holt Renfrew, which will be joining Square One’s premium roster with a 130,000 square foot store opening in summer 2016. Rounding out the great roster of Canadian retailers joining Square One, the first ever Simons in Ontario will open on March 17th.
It was such a pleasure to be in the presence of not only the beautiful Drena De Niro herself, but also one of the most amazing photographers, David Drebin who is known for his intrigue-filled images. David and Drena worked together in Miami to capture the perfect images for the SS16 Campaign which will be unveiled on March 1, upon the opening of the Square One Luxury Wing. The photographs will be exhibited within the new space, along with details of a social media contest to win a luxury-shopping spree. Contest information will be revealed on Square One’s social media platforms on February 29. Here is a sneak peak:
We had such a lovely morning. It started with a cup of freshly brewed Starbucks coffee, (which I was so excited about since I woke up late and didn’t have time to have my coffee before we left). Once we had our coffee and some time to socialize, we were taken on a tour of the new luxury wing of Square One, which by the way really is luxurious… followed by a delicious breakfast where we got to hear more about the campaign and actually hear from Drena and David about their experience shooting.
Fun Fact: It was raining on the day of the shoot, but the shoot came out amazing due to the rain.
Following the delicious breakfast, we were given a 20 minute challenge to go shopping and create our own looks that captured the theme of the campaign. Let me tell you, finding THE perfect look in 20 minutes is not easy but it was a whole lot of fun. Here are the looks we came up with:
Which one is your favourite?